Adobe is a vendor that has specialized in computer aided design apps that aid users to create, design, edit, publish and share various forms of media including Photos, Videos, Documents, films, etc.

The Adobe Creative Suite has remained the industry standard since it first released Illustrator® in 1987.

The products in their offering can be broken down into the following categories:

  1. Creativity and Design: Creative Cloud All Apps, Photoshop, lightroom, illustrator, premier pro, InDesign, Adobe XD, Fresco, Premier rush, After effects, Dimension, Acrobat Pro, Dreamweaver, Animate, Audition, Lightroom Classic, Character Animation, Spark, Bridge, Media Encoder, InCopy, Prelude, Substance, Fuse(Beta)
  2. PDF & E-signatures: Adobe Acrobat Pro DC, Acrobat Standard DC, Acrobat DC for teams, Acrobat DC for Enterprise, Adobe Sign
  3. Marketing and Commerce: Adobe Analytics, Audience manager, Customer Journey Analytics, Experience Manager, Campaign, Marketo Engage, Advertising cloud, Magento Commerce, Target, Intelligent Services etc.
  4. Business Solutions: Adobe Sensei, Adobe Exchange, Experience Could, Document Cloud for enterprise, Creative Cloud for enterprise, Adobe Stock.

The Africa region is yet to embrace the more Commerce and Business Solution products to the maximum but is slowly catching up.

Their flagship offering is the Creative Cloud array of products which legacy Adobe users would remember as the CS6 Suite. Adobe chose to combine the most used design software into a bundle that can be sold as a whole at a way better price point and for ease of use. Products in this series have been mentioned above.

The Adobe price offering has been broken down into 3 categories:

  • Education/Academic
  • Government
  • Commercial

It has especially been discounted for the Education/Academic field to encourage the adaptation of their software in the learning curriculum. This can be an incentive to schools, universities and other technical training institutions that employ digital learning especially in fields that require graphic design and online sharing of material. This applies beyond the learning environment to the work field. i.e. photography, engineering, research etc.

The Adobe Creative Suite powerhouse has long dominated the design and content creation world. It is essential to a long list of professionals and hobbyists using design tools especially because design field is an ever-expanding field, from graphic designer, user-experience (UX) designer, user-interface (UI) designer, web designer, illustrator, animator, pattern designer, type designer, and the list goes on.

Adobe’s answer to the myriad ‘free’ apps that have entered the market and are playing in their space is Adobe Spark. This is a web-based tool that allows anyone to produce content for visual storytelling without needing to download or install, and you can start building your work right from your browser as long as a user has an Adobe account.